Tableau — Customer Segmentation

Online Store Analysis

“I would like to do retargeting on those customers who spent more than 10k USD”

OTT company Analysis

“I would like to do retargeting on those users who watch at lease 1 Video View with 30mins up.”

“I would like to do retargeting on those users who were using our premium services before”

Basically , it points to the same thing — Segmentation.

Tableau allows you to create Set, which you can utilize it for the above analysis.

Let ‘s use the Superstore dataset as the sample.

And our goal is

“I would like to do retargeting on those customers who spent more than 10k USD”

First, I will create a Set for the Customer Name.

Second, I am going to add the Condition with the sum of sales which are more than 10K.

Now, you have put it to the Filter, hence , it will filter out those users who spend more than 10k.